There are normal football clubs. These clubs, when they are leading 2-0 with ten minutes to go, do sensible things. They keep the ball. They slow the game down. They manage the clock.
Then, there is Tottenham Hotspur.
For us, a 2-0 lead isn't a safety cushion. It is a trap. It is the beginning of a psychological experiment to see how high the human heart rate can go before medical intervention is required.
"To Dare Is To Do" (A Threat, Not a Motto)
The club motto is "To Dare Is To Do." A noble sentiment. But in practice, it usually translates to: "To Dare Is To Play A High Line Against The Fastest Striker In The League While Our Centre Back Is Tied Up Playing Tetris."
We don’t just lose; we lose creatively. We lose in ways that haven't been invented yet.
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The last-minute penalty? Classic.
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The ex-player scoring against us? Guaranteed.
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Making a goalkeeper who hasn't made a save in six months look like prime Buffon? It is our charity work.
The "We Go Again" Instagram Post
And then, inevitably, comes the aftermath. The whistle blows. We trudge home in the rain. And within an hour, the players are on social media.
You know the script. A black-and-white photo of the player looking sad, clapping the fans. The caption: "Gutted. Results didn't go our way. Fans were amazing. We go again."
It is copy-paste. It is the corporate apology for ruining your weekend. They "go again" next week. We "go again" to the pub to stare into a pint and wonder why our fathers didn't make us support a sensible team, like... well, literally anyone else.
Merch Without the PR Spin
This is where we draw the line.
At THFC.store, we don't have a social media manager filtering our thoughts. We don't have to pretend that a draw against a relegation candidate is "part of the process."
Our gear is for the reality of the situation. It’s for the fan who knows that hope is dangerous, but turns up anyway. It’s for the support that is louder when we are losing than when we are winning, because that’s all we have.
So, forget the PR apologies. Wear the shirt that says you know exactly what you signed up for: The madness, the chaos, and the occasional, fleeting moment of glory that keeps us all trapped here forever.